The Algorthmic Overload Loop
1 Capture -> Personalized Hook: Algorithms track your behavior and offer content that matches your interests, fears, or anger triggers. It’s tailored *just* enough to make you stop scrolling.
2 Escalation -> Emotional Spike: Once you engage, the system shows you progressively more extreme, dramatic, or divisive content—because high emotion = longer engagement.
3 Overload -> Cognitive Flood: The feed mixes information, opinions, gossip, conflict, novelty, and imagery in a nonstop stream, overloading your processing capacity.
4 Fragmentation -> Context Collapse: Content is disconnected from source, context, or credibility. You see headlines, memes, half-truths, personal takes, all smashed together. Your brain can't sort signal from noise.
5 Short-Term Reward -> Dopamine Hit: The system rewards engagement with likes, views, suggested content. Your brain’s reward circuitry fires even when you're stressed or angry. You keep scrolling.
6 Exhaustion -> Reduced Critical Capacity: After enough time, your executive function (focus, discernment, self-regulation) weakens. You start defaulting to emotion, groupthink, or habitual patterns.
7 Reinforcement -> Algorithm Adjusts: The more you engage, the more the algorithm "learns" to feed you similar content, reinforcing whatever reaction kept you scrolling. It amplifies your existing biases or fears.
8 Behavioral Shift -> Changed Baseline: Your attention span shrinks. Your stress increases. You become habituated to distraction, craving novelty and emotional spikes without even realizing it.